An Act of Design
“Design is as much an act of spacing as an act of marking.” — Ellen Lupton. And also an act of omitting. Three facets of design, equally important.
A Designer’s Duty
“Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.”
— Hans Höger
Inspiration vs. Motivation
“Good art inspires; good design motivates.” — Otl Aicher. Good design is not just there to look pretty, it is there to enable and prompt a certain action.
Design is a Vessel with Purpose
Design is a vessel for your message. It is art with purpose. Design has a reason for being, and something to accomplish. It is strategy made visual.
The Devil is in the Details
“The details are not the details. They make the design.” –Charles Eames. I explore why I agree with this quote, and why details are so important.