5 Things I Need To Know Before Designing Your Logo
In order to craft a logo that perfectly fits your business, a designer needs certain information. Here are 5 questions I ask before every logo design.
On Creativity and Time in Design
“We explore promising avenues that, days later, become dead ends. Sometimes, we solve a month’s problem in an hour.” — Cennydd Bowles. Talking about creativity and time in the value of design.
The Value of Expertise
“Buy the best and you only cry once.”— Miles Redd. In this post, I’m talking about the advantages of quality work and the value of expertise.
Decoding Design: The Parts of the Process
In this edition of Decoding Design, I take a look at the moving parts of the design process to help you decode that proposal and what’s included.
Two Kinds of Designer-Client Relationships
“The client may be king, but he’s not the art director.”— Von Glitschka. I’m using this quote to take a look at two types of designer-client relationships.
An Act of Design
“Design is as much an act of spacing as an act of marking.” — Ellen Lupton. And also an act of omitting. Three facets of design, equally important.
A Designer’s Duty
“Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.”
— Hans Höger
What Does the Logo Design Process Look Like?
I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.
Core Design Materials to Get Your Business Started
As a small business, you likely have a limited design budget to get up and running. Which design materials will get you the most bang for your buck? These are my recommendations.