Branding Brainstorm For Your Business
This free Branding Brainstorm worksheet will help you dive deep into your business’ core message, and what makes your brand unique.
What Does the Logo Design Process Look Like?
I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.
Decoding Design: Anatomy of a Logo
In this edition of Decoding Design, learn how to talk the talk in logo design with this overview of the different parts of a logo and what they are for.
3 Visual Branding Tips for Entrepreneurs
No matter what type of business you own, there are certain best practices in developing your visual branding that will help you come out the other side with a look that appeals and engages.
How to Determine Your Core Brand Message
Guest poster Kara Buffardi talks about the three main components to help you develop and frame the core brand message of your business.
Brand Nuance: Janelle Smithson Photography
In this edition of Brand Nuance, I’m demonstrating the importance of specifics in branding design, using fictional photographer Janelle Smithson. When your business name is your name, how do you make it clear what you do?
Brand Nuance: Skadi’s Ice Parlor
Demonstrating the importance of specifics in branding design, using fictional ice cream shop Skadi’s Ice Parlor.