What Does the Logo Design Process Look Like?
I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.
Decoding Design: Anatomy of a Logo
In this edition of Decoding Design, learn how to talk the talk in logo design with this overview of the different parts of a logo and what they are for.
Inspiration vs. Motivation
“Good art inspires; good design motivates.” — Otl Aicher. Good design is not just there to look pretty, it is there to enable and prompt a certain action.
3 Common Misconceptions About Graphic Design
I take a look at 3 of the most common misconceptions about design that I run into, and break down each one.
Shopping For a Website is Like Shopping For a Table
How much does a website cost? That question is too vague. Here’s a new way to think about it: the things you need to consider when shopping for a business website are the same things you consider when shopping for a table.
Design is a Vessel with Purpose
Design is a vessel for your message. It is art with purpose. Design has a reason for being, and something to accomplish. It is strategy made visual.
Core Design Materials to Get Your Business Started
As a small business, you likely have a limited design budget to get up and running. Which design materials will get you the most bang for your buck? These are my recommendations.
The Devil is in the Details
“The details are not the details. They make the design.” –Charles Eames. I explore why I agree with this quote, and why details are so important.
Business Design Doesn’t Care About Your Personal Preferences
Good design for your business can help you attract your audience’s attention, speak their language, and draw them in. As such, the priority is always on what will work best given your intended audience, not what the business owner likes personally.