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What is Branding, Exactly? 5 Key Components

Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.

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On Repetition and Boredom

On Repetition and Boredom

“The thing that’s most to be feared is doing the same thing over and over again.” — Paula Scher. I reveal why I haven’t taken some popular business advice.

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