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What is Branding, Exactly? 5 Key Components

Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.

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The State of the Studio

The State of the Studio

As Studio Guerassio turns two, here’s a look at some upcoming changes and exciting news. Come see what’s in store in the near future.

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Creative Wavelength

Creative Wavelength

Creative Wavelength: the latest round-up of interesting creative projects and thought-pieces I’ve found around the web. Heavy on art, design & snark.

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It’s Not About Preference

It’s Not About Preference

A client’s preference and a designer’s preference have no place in good strategic design. The focus should be on the business and its customers.

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