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What is Branding, Exactly? 5 Key Components
Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.
3 Visual Branding Tips for Entrepreneurs
No matter what type of business you own, there are certain best practices in developing your visual branding that will help you come out the other side with a look that appeals and engages.
Color Theory: Green
Green Color Wheel Tier: Secondary. Tonal Value: Cool. Complementary Color: Red. “He had that curious love of green, which in individuals is always the sign of a subtle artistic temperament.” — Oscar Wilde Here's a fun tidbit: the human eye is most sensitive to and can...
Creative Wavelength
I'll be out of office until late next week, but I thought I'd leave you with some arty, designy, creativity things to ruminate on in the meantime. Here's the latest Creative Wavelength round-up: ⇒ The Mass Poetry project is taking Boston by...
How to Determine Your Core Brand Message
Guest poster Kara Buffardi talks about the three main components to help you develop and frame the core brand message of your business.
Uncovered: Type-Only Covers
The Uncovered series explores concepts in book cover design. This time: using the type of your cover as the artistic element itself can be a very effective approach in capturing a fitting, unique design for your book.
The Devil is in the Details
“The details are not the details. They make the design.” –Charles Eames. I explore why I agree with this quote, and why details are so important.