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What is Branding, Exactly? 5 Key Components

Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.

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Creative Wavelength

Creative Wavelength

Creative Wavelength: the latest round-up of interesting creative projects and thought-pieces I’ve found around the web. Heavy on art, design & snark.

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Uncovered: Spine Tingles

Uncovered: Spine Tingles

The Uncovered series explores concepts in book cover design. This time we talk about a small-but-mighty component of a book’s cover: the spine.

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Color Theory: Pink

Color Theory: Pink

In this post in the Color Theory series, we’re exploring the different connotations, meanings and uses behind the color pink.

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Inspiration vs. Motivation

Inspiration vs. Motivation

“Good art inspires; good design motivates.” — Otl Aicher. Good design is not just there to look pretty, it is there to enable and prompt a certain action.

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Creative Wavelength

Creative Wavelength

Creative Wavelength: the latest round-up of interesting creative projects and thought-pieces I’ve found around the web. Heavy on art, design & snark.

read more

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