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What is Branding, Exactly? 5 Key Components
Have you ever wondered “what is branding, exactly?” Then this post is for you. I break branding down into its 5 key components and explain each one.
An Act of Design
“Design is as much an act of spacing as an act of marking.” — Ellen Lupton. And also an act of omitting. Three facets of design, equally important.
Color Theory: White
In this post in the Color Theory series, we’re exploring the different connotations, meanings and uses behind the color white.
Creative Wavelength
Creative Wavelength: the latest round-up of interesting creative projects and thought-pieces I’ve found around the web. Heavy on art, design & snark.
A Designer’s Duty
“Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work.”
— Hans Höger
Branding Brainstorm For Your Business
This free Branding Brainstorm worksheet will help you dive deep into your business’ core message, and what makes your brand unique.
What Does the Logo Design Process Look Like?
I demystify logo design by outlining the process a designer uses, and detailing what’s involved at each step.